Section III



Welcome to Day Two of the 5-day program or Week Two of a 5-week program. 

Todays Module is filled with facts and statistics to help you build a solid foundation for a life of long-lasting smoking cessation.  Well take a look at the role Hollywood and the media play on smoking, and well also begin to expose the tobacco companies for what they truly are. The information presented here should help keep you focused while building motivation.  This is going to be a good one.  Ready?  Lets get started.


Smoking Is Big Business

If you smoke, you are not alone. This year, North Americans will smoke almost 500 billion cigarettes. Thats a lot of cigarettes, isnt it?  That works out to over sixty-five packages for each and every man, woman and child in North America.  Sixty-five packs for each and every citizen on the continent!  This year!

Now consider the fact that there is no safe level of tobacco smoke exposure, so every puff, from every single cigarette smoked, represents a threat to our health.  Thats billions of health threats - every year.  Al Capone wasnt even that bad.

This year, tobacco companies will spend $1 Million on promotion and advertising every single hour!  Thats 24 million dollars, each day of the year without even so much as a ten-minute smoke break! 

The quality of this advertising rivals any advertising ever used, for any product, it's effectiveness, unrivaled.

With this kind of volume of business at stake almost 15 billion cigarettes smoked worldwide every day - Big Tobacco cant afford not to spend that kind of promotion money.  Tobacco companies are pumping out cigarettes at a rate of five and a half trillion a year.  Thats nearly 1,000 cigarettes for every man, woman and child on the planet!

There is no twilight zone of honesty in business.  A thing is right or its wrong.  Its black or its white. - John F. Dodge, automaker

Keep in mind, too, that now closing in on 50 cents per cigarette, every 2 light-ups represent approximately one dollar consumed.  Do the math.

Imagine: 200+ billion dollars worth of any product, burned up in our own back yardTHIS YEAR!!!  Poof, burned, gone.  Its very real - its happening now!  What a colossal waste, by anyones standards.

Heres an interesting quote from one of Canadas major tobacco companies, clearly demonstrating an understanding of their target market:

 "There is no doubt that peer group influence is the single most important factor in the decision by an adolescent to smokethus a new brand aimed at the young smoker must somehow become the in brand and its promotion should emphasize togetherness, belonging and group acceptance, while at the same time emphasizing individuality and doing ones own thing.  - Imperial Tobacco - makers of Players and DuMaurier

Smoking is a perfect habit to sell to youth and to support with sponsorship.  You couldnt ask for a more ideally suited promotional tool than sponsorship, because of the very nature of the tobacco addiction: every time a smoker hears or sees a mention of smoking, theyre triggered to light up.  What a moneymaker!


Youre Just a Number

In order to remain successful, the big tobacco companies need a new smoker to replace the one that is dying from the products they sell.  They are very good at what they do and know exactly how to do it and its been working for them for years.

Its not a coincidence that each year, the number of people who die early from illness and disease caused by smoking, is approximately equal to the number of children and teenagers who freshly take up the habit.  It has in fact evolved into an exact science for the tobacco companies.

They are using advertising genius and proven marketing success formulas to guarantee these numbers stay close.  Nothing is left to chance. 

From the time we are toddlers, we are bombarded with images of smoking associated with being cool.  Over time, weve all become convinced that, with a cigarette, we can be popular, strong, independent, relaxed, sexy, daring and sophisticated.

Smoking becomes irrevocably linked to pleasure, through a steady barrage of influences, as were fed a repetitive diet of images splashed up on billboards, in magazine ads and in movies, associating smoking with excitement, passion, security, tranquility and virility.

Advertising is the art of making whole lies out of half-truths.  - Edgar A. Shoaff


Preying on our Youth

Studies show that less than 10% of high school seniors who smoke believe they will still be smoking two years after graduation.  In fact, 75% of all North American high school seniors who smoke at graduation this year, will still be smoking eight years from now!

Heres a quote from one of Canadas biggest tobacco companies, demonstrating an obvious, calculated marketing strategy:

"At a younger age, taste requirements and satisfaction in a cigarette are thought to play a secondary role to the social requirements. Therefore, taste, until a certain nicotine dependence has been developed, is somewhat less important than other things" - Imperial Tobacco

Popular magazines designed for a youth audience such as Rolling Stone, Spin, and Cosmo have accepted huge amounts of advertising dollars to spread the lie.  Through their cigarette ads, these magazines sell-out by loading their pages with attempts to legitimize smoking as a regular, mainstream practice.  They attempt to portray smoking as socially acceptable, widespread behavior and ignore the stunning truth that it kills 50% of its users. 

All of us were never more impressionable than we were in our younger years.  Peer pressure, curiosity and a yearning for independence are often among the top reasons for youthful experimentation.

Studies show that children who witness their favorite star smoke (at least twice) have a favorable view of smoking 13 times stronger than kids whose favorite star doesnt set that example. 

Teens are three times more sensitive to cigarette promotion than adults.  For most teens, actors and pop stars become role models and mentors.  Our media idols are actually our teachers whom we love and respect - often above all others.

They set the example for us up on the big screen and through videos and T.V. at home.  Our idols normalize things for us - and we believe them.  They teach us how to dress; they show us how to talk, how to use body language and which clothes to wear.  We trust them to lead us. 

Take a look around any high school in your community to see kids dressed like their favorite pop star, rock star, rapper, movie star or other successful famous person.  Take a little closer look and youll see how some kids have even come close to the exact same voices and mannerisms of their heroes.  Smoking is such an obvious identity icon, who could miss picking up that part of the "star" being mimicked? 

They teach our young people how to act, how to dance and what to wear.  They also teach us how to destroy our health and happiness with smoking, guaranteeing shortened lives, illness, disease and slow, painful death.  Thats very serious business.


Hollywoods Role 

The way we appear to others is very important even as adults. Many of the props we employ to define our image are direct such as wearing a tie. (Were business people, and consequently increased respect is a given) And just as many are not as direct such as our laughs (By quietly laughing just the way a favorite celebrity laughs may persuade people to give us a little of the respect the star receives.) 

Some experts now report that between 40% and 50% of all new North American smokers were influenced to take up the habit by smoking taught in movies.

Using cigarettes as a prop has been introduced into our culture with a slick finesse that has baffled millions of people into early graves.

Many myths that surround smoking have evolved into beliefs. 

Hollywood has been involved with the cigarette-selling business since it started making movies.  In 1989 the tobacco industry imposed a ban on themselves regarding product placement in movies.  A study by U.S. Dartmouth University found that since this so-called ban came into effect, branding takes place 11 times more often than before the self-imposed ban. 

Of the top 25 box office movies for each of the 10 years from 1988 1997, a full 85% of those 250 movies featured tobacco use!  88% of the top 50 box office movies, between 1997 and 1998, featured smokers.  And in those 50 top movies, the stars smoked in 37 of them.  Thats 74%!  That number is way out of touch with reality. 

Today, between 23 to 25% of all North Americans over 15, smoke cigarettes.  It runs as high as 35% in the younger, less-educated and poorer demographic, while its somewhere around 12% in the richer, educated, more mature demographic. 

So of all those fabulously rich, successful movie stars, the average is around 12% who smoke - not the 74% - 88% as Hollywood would have us believe.  The makers of the brand you smoke pay lots of money to get those kinds of numbers.  They know that teens are more likely to try smoking if they see their favorite movie stars light up on screen.

Thats why theres smoking featured in many movies that are definitely aimed at a younger audience. The tobacco companies are very successful in making smoking appear quite glamorous, dangerous, cool and widespread.  And its not, not at all.  Its just a Hollywood illusion. 

Look at some more of the movies that feature paid product placements: Men in Black; The Nutty Professor; Kindergarten Cop; Honey I Shrunk the Kids and Home Alone II. Those are kid movies. 

Through Hollywood and the media, the tobacco industry has created a carefully crafted image of the smoker.  Examples of how movie stars have shaped our perception of smoking can be seen in many of our favorite films.  

The producers of James Bond License To Kill took a $350,000 payment to feature James Bond smoking Lark cigarettes. 

Lauren Bacall pushed sex appeal to the limit, for that era, as she leaned against a doorway with a cigarette hanging off her lip and asked Humphrey Bogart in her sexy voice, Gotta light?

In A Time To Kill, Americas sweetheart Sandra Bullock taught us to stay cool in pressure situations, by smoking cigarette after cigarette. 

Almost every rogue in every movie that comes out this year will be smoking something. 

Al Pacino puffs his way through Devils Advocate, showing us that smoking accentuates and adds to a devil may care attitude. 

Remember Clint Eastwood chewing on his little cigars in his early westerns?  He taught us that even good guys smoke. 

The aliens in the coffee room in Men in Black showed us smoking can add to a bit of an anti-establishment attitude. 

David Letterman and Arnold Swartzenegger are some of our sophisticated, I-enjoy-a-good-cigar cigar-rut celebrities.  When Arnold, a known smoker in public and in movies, was hired to be the head of fitness for the worlds most powerful nation, the tobacco companies must have been very proud.  He made a wonderful role model for them, didnt he? 

Brad Pitt and Edward Nortons famous two-hour smoking commercial, Fight Club will teach you smoking is associated with being a big risk-taker.  It's risky to do all the stuff theyre doing in the movie including the smoking part.  And taking risks is often perceived as cool. 

You can learn to associate smoking with independence being a natural woman from Julia Roberts, in almost all of her movies.  She smoked so much in My Best Friends Wedding that its basically just another two-hour Marlboro commercial. 

Lois Lane was seen smoking Marlboros 40 plus times in Superman II through a $40,000 pay-off from Phillip Morris.  They paid to have their brands in Who Framed Roger Rabbit and The Muppet Movie.

Its been reported that Sylvester Stallone once agreed to take $500,000 to smoke Philip Morris brand cigarettes in a 5-movie deal. 

Whoopie Goldberg insisted on continuing to smoke on her prime-time T.V. series, amid protests from scores of angry citizens concerned with her obvious disregard for the health of all her young, impressionable fans. 

Hollywood has always used their best talents to keep the deception alive, despite the self-imposed ban by the tobacco companies. 

Weve been taught gestures, postures and how to hold it between our fingers; take a deep Collin Farrel type drag; to talk as the smoke leaves your mouth from James Dean; weve been taught how to light-up the cool way from Marlon Brando and how to nonchalantly flick the butt away by James Bond. 

Our idols are lying to us when they present such a distorted picture.  Not only are the numbers grossly misrepresented, but also they never show us what living with the habit is really like. 

Youll never catch Julia Roberts up on the big screen hocking up her morning loogie well maybe thats a good thing, but you can see where were going here.  The movies rarely give us a hint of what its really like to be addicted to nicotine, including the widespread pain and suffering that goes along with it.  All those stars who smoke in their movies know people who have suffered and died from smoking - yet they continue to deceive us.  Were being professionally duped by some of the very best deception artists of all time.


Hollywoods Response

In an autumn 2002 New York Times article, Joe Eszterhas of Fatal Attraction fame, wrote an article entitled "Hollywood's Responsibility for Smoking Deaths:

I've written 14 moviesMy characters smoke in many of them, and they look cool and glamorous doing it...what [I and my colleagues in Hollywood] are doing by showing larger-than-life movie stars smoking onscreen is glamorizing smoking. My hands are bloody; so are Hollywood'sI beg that Hollywood stop imposing it upon millions of others.

Another famous director that refuses to have any reference to tobacco products in any of his movies is Rob Reiner.  Supermodel Christy Turlington and actor Jackie Chan are two prominent celebrities that have publicly taken a stand against smoking.

With such influential Hollywood movie people boycotting tobacco products in their movies, awareness is growing, but obviously we still have a long way to go.  In the meantime, our youth will continue to receive their smoking instructions from their favorite stars in their favorite movies, on T.V. and in magazines. 

It is now less socially acceptable to smoke than ever before.  Its unhealthy behavior and thats not cool these days.

To be fair, some of the people mentioned above may no longer smoke.  At the time of this writing, this information was verified for accuracy. 

"By means of shrewd lies, unremittingly repeated, it is possible to make people believe that heaven is hell and hell heaven. The greater the lie, the more readily it will be believed.  - Adolph Hitler, Mien Kampf


Whats It Really All About

So whats the smoking habit really all about? 

By now, it should come as no surprise: Its all about the money. 

Cigarettes are just a way to funnel billions of dollars in annual profits into the tobacco companies pockets and out of ours.  And thats really what its all about money, money, money. 

We now know that the tobacco companies sell us nicotine. Cigarettes are just the most efficient nicotine delivery system available. Theyre just over-priced, nicotine delivery devices.  Thats it.  Everything else about the product is a sham, a scam and a fake. 

The glamour and coolness and all the hoopla are all part of an illusion - a carefully crafted, manufactured, bought-and-paid-for, Hollywood illusion. 

Whoever is careless with the truth in small matters cannot be trusted with important matters.  - Albert Einstein

The most efficient, addictive delivery system for the nicotine is through smoke, delivered by the cigarette, going directly through the lungs capillaries and to the brain.  No glamour just legal, mass addiction and poisoning by heartless, licensed drug dealers, in it only for the money!

Heres a thought: What if we were to license the use of heroin?  Perhaps then the XYZ Heroin and Tobacco Co. might start to glamorize the syringe in there advertisingHey, its cool behind the earI like mine in my pocketetc.

This is not such a far-fetched idea when you consider that by far the strongest influences in our lives associated with smoking, come directly from the very tobacco companies that got us hooked in the first place.

Tobacco companies are the ones spending the most money on making you aware of cigarettes and how to use them.  Theyre the very people who are providing billions of health threats and early death to millions of citizens around the world every year.  So what should we expect, right?

Dont forget: Cigarettes are the only widely used consumer product that, when used correctly, will make you sick - and then kill you.  And the illness on the way to death is long, slow and agonizingly painful.  All for the money.


Weve All Been Duped

We now know that our involvement did not happen by chance.  It was carefully and methodically plotted, planned and executed.  None of us started smoking by accident.  No, it wasnt fluke at all, but rather a giant, extremely expensive, cleverly perpetrated con job, foisted on us, by an uncaring and unscrupulous tobacco industry.

But it didnt feel like that at all when we started, did it?  It likely felt more like a little playful experimentation, or perhaps an expression of coming of age defiance, through a commonly used identity prop.

But now, this year nearly half a million North American citizens will die, from what is usually a long, painful and premature death - and for what?  Because they were all conned into believing that the nicotine delivery device was something more than what it truly is, just so the tobacco companies could make money.

Do you see?  Wheres the excitement in a drug delivery device?  There isnt any.  Weve all been hoodwinked!

Truth is like the sun. You can shut it out for a time, but it ain't goin' away. - Elvis Presley

They are lying to us - and the lie is a carefully crafted illusion.  Its been going on for years, with the majority of the public totally unaware of it.

Look at it this way: Imagine a jumbo jet, filled to capacity say 220 people - crashing somewhere in the U.S. or Canada.  Front-page news?  Probably.  But what if another one crashed in the same area, just 4 hours later?  You can count on that hitting the front page of every newspaper in the world!  Well, the 440,000+ North Americans who die from smoking this year, is equal to a jumbo jet, filled with North American citizens, crashing to their death, every 4 hours.   Every 4 hours - all year long! 

This is very real, very topical news and yet there is relatively little press on the subject.   How often do you hear news about the preventable pain, suffering and death caused by smoking?  People all around us are dropping dead from smoking at an alarming rate, but little is done about it.

Success of the nicotine addiction is heavily reliant on mass ignorance.  Few kids who start smoking really know what theyre getting themselves into and less people would continue to smoke if they were truly aware of the actual costs. 

All truths are easy to understand once they are discovered; the point is to discover them. - Galileo Galilei


Your Personal Top 10

Heres a great new belief one based on truth: We were manipulated and deceived into nicotine addiction and it turns out that it really isnt as good for our lives as we thought it would be.  The negative aspects of the addiction far outweigh the positive ones.

Now that we are aware of that fact, continued allegiance to the habit or brand seems almost nonsensical.  Wouldnt you agree?

Sure, its hard to turn your back on brand loyalty, especially if youve been with them for a number of years.  It may seem like a fairly major adjustment for you to make, but with your new knowledge of the "hows" and "whys" of smoking, you should be beginning to lose much of your feelings of allegiance for your brand. 

"Knowing is not enough; we must apply. Wishing is not enough; we must do." -- Johann Wolfgang Von Goethe, Author

Heres an exercise to help with this little adjustment.  Its called your Personal Top Ten and it will arm you with extra motivation.

For this quick, little exercise, youll want to get a clean sheet of lined paper and a pen, (or use the computer) along with your Insist on the List wallet folder. 

Begin at the top center of your sheet by printing, Personal Top Ten. Now directly below that, print your biggest personal reason to kick the habit.  Choose your own, or if you need it, use the Insist on the List folder for inspiration.

Now, put a big #1 in front of it.  Are you with us so far?  O.K. Now put a value beside it.  Thats right evaluate it, so that you know exactly what you are giving up, should you continue to smoke.

Whats it worth to you?  If its priceless, go ahead and write down 100 billion dollars beside it.  If its worth $10,000, put down $10,000.

Now, directly below #1, write #2 and write down the second greatest personal benefit you will enjoy from not smoking. As with #1, put a value beside it.  Whats your #2 reason to no longer smoke, worth to you?  Now on to #3 and so on.  Dont worry if theyre not in exact order of importance; just get them down onto the paper, quickly.

Continue your list making until you have your Personal Top Ten list of solid, well-conceived benefits that you are guaranteed to receive by not smoking.  Be sure to put a value on each item on the list.  If you want, you can cut it into a long, narrow list and fold it in accordion style to match the supplied wallet folder list.

This is now your own personalized Insist on the List folder - your Personal Top 10 of the primary, positive benefits you will receive when you stop smoking.  It can be a very powerful tool for you to use to keep your motivation at peak levels.

Be sure to keep this new list safe, as it is intended to become an integral part of your overall craving handling strategy, later in the program.

"Knowing is not enough; we must apply. Wishing is not enough; we must do." -- Johann Wolfgang Von Goethe, Author


Youre a Winner!

Have you noticed that every time you made an attempt to kick the habit in the past, that you have felt sort of ripped-off or robbed, like you were losing or giving up something important? Do you remember that it didnt seem fair: Why should he/she get to smoke and I dont? 

This time will be different.

This time you can look at the process the way you choose to see it not based on the lies that the tobacco companies would have you believe.  Youre not being cheated when you dont smoke youre a winner when you dont smoke!

This time you know that its the other way around that smoking has been costing you far too much.  Every time you suck on a cigarette you are actually being robbed of all the enjoyment of all the great life benefits found on your Personal Top Ten and The Insist on the List folder.

This time, rather than concentrating on negative, your focus will be on the positive benefits you will enjoy from your efforts.

Focusing on your Lists will allow you take control of the habit, one craving at a time.  You wont be trying to deal with the entire lifestyle every time a craving pang strikes, youll just be concentrating on all the wonderful benefits you receive.

Your carry-along support tools, including your Personal Top 10, will be with you whenever you need a reminder that you can do a whole list of things better when you dont smoke.  Well have complete step-by-step details on using these lists in Module 5.

Your Personal Top 10 list proves that the reasons to not light-up far outweigh the alternative - and youre a winner every time you make the right choice.

More Great Benefits

The positive aspects of stopping smoking seem to be endless. Exciting new study findings routinely reveal amazing new benefits that you can expect once you no longer light up every time you crave.

For instance, those vitamins youve been taking are about to become much more beneficial to your health.


It has been long known that cigarette smoking reduces blood levels of Vitamin C, but now researchers have found a connection with Vitamin E, as well.


Cigarette smoke is an oxidant, which creates free radicals in a smokers body. Vitamin C is a water-soluble anti-oxidant protecting the inside of cells and Vitamin E is a fat-soluble anti-oxidant protecting the outside.  Both support each other and help to prevent serious degenerative disease. 


Without adequate levels of Vitamin C in the body, Vitamin E in tissues can decline quickly.  Thats why smokers and those who have freshly stopped smoking should be sure to take both Vitamin C and Vitamin E supplements.

And heres good news for heartburn suffers: Nicotine can open up or weaken the valves between your stomach and esophagus as well as increase stomach acid production, so if you suffer from heartburn, stopping smoking often relieves the symptoms or eliminate them altogether!

If you suffer from arthritic pain, stopping smoking may be even more beneficial to you.  According to a study conducted recently by the Mayo Clinic, smokers risk more painful and progressive osteoarthritis than non-smokers.  The study showed smokers were more than twice as likely to have a significant degree of cartilage loss the rubbery tissue that cushions bones at the joint - compared with the non-smokers.  Smokers were also significantly more likely to report greater pain severity.

"When you have to make a choice and don't make it, that is in itself a change. -- William James, Psychologist


The Nature of the Habit (The Nature Of The Beast) 

The habits are all the actions associated with supporting the addiction. The actions you must take in order to get the nicotine into your system become the habit part of the addiction. 

Addiction to smoking is made up of 2 parts: part is mental; part is physical.  The physical side is the inhaled smoke thats quickly absorbed into the bloodstream where its carried to the brain, heart, liver and spleen. We get about a 2 second brain buzz as it hits our brains pleasure centers and our central nervous system. 

The smoke affects all of the bodys systems including our hormonal system, and our metabolism.  About 30 minutes after their last smoke, smokers typically begin to crave another dose of nicotine. 

Its accepted that the craving felt by smokers shortly after their last cigarette conflicts with concentration and other brain functions.  Smokers fighting with craving must often deal with their own irritability and other symptoms of withdrawal until they are allowed another smoke. 

During this withdrawal, they are less productive than their non-smoking counterparts.  After a smoke, they are back operating on the same level as a non-addicted person, for 30 minutes or so, until the cycle begins again.  Thats the physical part the rest of the addiction is mental. 

The mental side of the smoking addiction consists of everything going on in our minds, including all the psychological factors and ritual surrounding the act. 

Our subconscious is greedy and whether its right or wrong, demands immediate satisfaction. This often requires action directed by our conscious mind. 

For instance, when our ears get cold, we are triggered by our subconscious to cover them up.  So we consciously cover them until they get warm.  If we dont, our subconscious will keep prodding us to act, through new ideas and repetition. 

No action causes more pressure from our subconscious than to change continued discomfort.

So when we dont get our nicotine when our mind tells us its time, we start to feel uncomfortable.  We all know the feeling:  part of us really wants to not smoke, but the stronger part always seems to win. 

The intensity of the craving continues to escalate until we finally reach a point where we believe that its too hard to live through the strong feelings of craving.  We light one up and dismiss it with, Ill quit tomorrow or similar reasoning.  Thats the nature of the habit and enough to keep many people hooked for life.

 Well show you how to break the pattern.

Security can only be achieved through constant change, through discarding old ideas that have outlived their usefulness and adapting others to current facts. William O. Douglas, U.S. Supreme Court Justice


Like it or Not, Every Smoker Becomes a Spokesperson

People who smoke become smokers. Sounds simple but its quite profound.  And with this title, comes responsibilities. 

Once we start smoking, like it or not, we assume the role of smoker and everything that goes along with it.  We automatically inherited many negative aspects or conditions when we took up smoking, that we werent aware of when we started.

Many of the support habits that go along with smoking would never have occurred to us before we were hooked.  Most of us were just young and impressionable and not informed or prepared to make a mature, life-altering decision of this magnitude.

According to the American Cancer Society, 90% of smokers are already addicted by the time they are 18 years old.  So now weve accepted it and live our lives as a smoker.  For many of us it becomes associated with part of sticking-up for what you believe in a great personality trait that many of us learn at an early age.  As we live with smoking every day, it becomes part of our lifestyle.  It just feels natural to defend it and hard to imagine life without it.

Without noticing, weve all made the transition from a person who tried a few cigarettes as a child, to being a full-fledged spokesman for all smokers on the planet.  As a smoker you often must speak on behalf of the group and even represent the group.  Advocacy is part of the package.

"You are what you repeatedly do." Aristotle


Youre Worth It!

In order to smoke, you are also naturally required to relax your attitude toward living a healthy lifestyle.  You cant have both; there is no safe level of tobacco smoke.  To be a smoker, you must continually accept that you are putting your health at risk. This often leads to acceptance of other health risks as well as feelings of inferiority and inadequacy.

Smokers often dont feel too good about themselves.  We may begin to feel unworthy of a healthy lifestyle because we smoke. Daily affirmations and a positive focus can really help turn this around. 

As your self-worth increases and you feel more worthy of a healthy lifestyle, youll get used to the idea of insisting on living with what you deserve.  Youll come to demand it. 

Developing a positive attitude about what you are doing for yourself now, will make your transition to non-smoker much easier.  Doing it the other way, believing in, and dwelling on the negative its too uncomfortable to live through the craving - plays a large part in assuring it stays that way.

To make this program work for you, just being open to positive change in your life, is really the most important thing you can do.  And the most positive, possible change you can make in your life is to stop smoking.  Wouldnt you agree?  Isnt this easy?

The most difficult thing is the decision to act, the rest is merely tenacity.  The fears are paper tigers.  You can do anything you decide to do. You can act to change and control your life; and the procedure, the process is its own reward.  - Amelia Earhart


More Startling Statistics

Just in case you are running low on motivation, heres some up-to-date statistics to help carry you through.  Although our primary focus is on the positive benefits of stopping smoking, the harmful effects of tobacco use cannot be ignored.

To say that smoking has a significant, negative global impact would certainly be an understatement. Nothing causes more preventable illness, death and suffering in the world than smoking. 

Over 70% of cancer caused by smoking is lung cancer.  The risk of lung cancer is 18 times higher for smokers than for nonsmokers.  Wow!  Not twice as many times, which would be huge; not triple the risk; but 18 times the risk!!!  And of those people who are diagnosed with lung cancer today, only 13% will be alive in five years!

About 20% of stomach cancer deaths are attributable to smoking with cigar smokers at particular risk.

The danger of having a heart attack before the age of 65 is 3 times higher. These risks drop significantly when you quit smoking.

Smoking is the cause of many other health problems: cerebral attacks (strokes), osteoporosis (reduction in the density of the bones, causing pain and fractures), chronic bronchitis, stomach ulcers, deterioration of the gums, etc.

Researchers now believe that the projected one billion deaths from smoking around the world this century may be somewhat on the optimistic side.


To add to the growing list of harmful effects of all forms of tobacco exposure, a recent Canadian study involving 52 countries finds that smoking a pack a day increases your risk of a heart attack three-fold.  They found even smoking eight to 10 cigarettes a day, doubles your risk.


The study also showed that pack-a-day smokers have an increased risk of heart attack by over 20% - a full 20 years after butting out their last cigarette much longer than previously believed.  Yet, those who smoked 10 or less per day had no increased risk three to five years after butting out.

Smoking causes one in five deaths in North America. 

Smokers cause a third of all fires (cigarettes thrown in the trash, falling asleep while smoking, etc).

Many driving accidents are caused by smokers due to inattention while lighting a cigarette or while searching for a cigarette, lighter, fallen embers or half extinguished butts, etc.

There are over 50,000,000 North American smokers and the average one has been smoking for 24 years. 

A new British study involving 4,000 people, aged 75 and older, showed that current smokers were twice as likely to be visually impaired as non-smokers.  The study found that smoking doubles the risk of age-related macular degeneration - a progressive and irreversible eye condition and the most common cause of blindness in the elderly.

Cigarettes and tobacco are the only widely used consumer product that, when used correctly, will make you sick - and then kill you.

Tobacco kills more people than AIDS, murder, suicide, crack, heroin, cocaine, fire, car accidents and alcohol - combined.

Fifty percent of all longtime smokers will die from it and smoking is responsible for 1/3 of all middle-aged deaths. If you smoke you have a 50% chance of being dead by the time you are 65.

The World Health Organization estimates that by the year 2030 tobacco will kill 10 million people a year.


Secondhand Smoke News

Not only is second-hand smoke a well-know cause of cancer but now research shows that those exposed to second-hand smoke for 22 hours or more per week, may increase their risk of heart attack by up to 45 percent.

When considering your relationship with tobacco smoke, dont forget to consider your pets.  Secondhand smoke has been associated with oral cancer and lymphoma in cats, lung and nasal cancer in dogs and lung cancer in birds.



Thirdhand Smoke

Beware: What you cant see can still kill you and your loved ones. 


By now, most smokers are aware of the dangers associated with second-hand smoke.  Now, new research on the effects of tobacco smoke residue left behind in the car, on clothing, in carpet, on cushions, blankets, stuffed toys and on just about any other surface, has coined the phrase: third-hand smoke. 


We now know it is not safe for others, if you smoke by an open window, or with the fan on, or when the kids arent around.  This deadly residue is impossible to avoid.  It clings to hair, skin and clothing and includes heavy metals, carcinogens and even radioactive materials, which pose a cancer risk for anyone of any age who is exposed to it.


"There is never a better measure of what a person is than what he does when he's absolutely free to choose." - William M. Bulger, American Educator, Senator


Smokeless Tobacco


With the growing popularity of tobacco products used without lighting them on fire, such as snus, consumers should be aware of the health risks involved.  Smokeless tobacco is not a safe substitute for smoking. 


While it does not produce secondhand smoke, so those around smokeless tobacco users are safer, smokeless tobacco products still pose considerable health risks including being a major cause of mouth and throat cancer. 


And smokeless tobacco, including electronic cigarettes, is just another way to get us started and then keep us addicted to nicotine.


According to the World Health Organization, someone dies from tobacco use every 6.5 seconds.


"Sometimes we stare so long at a door that is closing, that we see too late the one that is open." - Alexander Graham Bell  


This Module presented facts and stats surrounding smoking and touched on some of the many benefits youll receive once you no longer smoke.  The more information you absorb on the subject, naturally the more knowledgeable youll become.  And as weve already agreed, cessation experts dont smoke.

Our next Module provides a different style of information, focusing on the role our brains play in the smoking addiction and how we can have it work for us, rather than against us. 

This is the end of the information portion of Module 2.


Module Two Assignment

Be sure to schedule a time and place for tomorrows seminar and exercises.

If you are using the pack wrappers, go over your smoking activity from todays filled-in log and plan to not smoke the same times and places tomorrow.

Continue to interrupt your smoking habits and patterns tomorrow, paying attention to how you hold it, how you inhale and exhale, etc.

Also, beginning tomorrow, try to put off lighting your first cigarette by at least 15 minutes.


Module Two Affirmation

"Im a good person and I control my life."

Recite this phrase in front of a mirror for 3 to 5 minutes before going to bed tonight and repeat it throughout the day, tomorrow. "Im a good person and I control my life."  This little phrase can have a very powerful effect on your life, if used correctly.  Go ahead, say it with me: "Im a good person and I control my life." 

Todays Visualization Exercise

Todays Visualization Exercise is almost the same as yesterdays except today we are going to introduce the idea of not smoking during this time. If you can see yourself as a non-smoker you will find it easier to assume the role of a non-smoker.

So just like yesterday, once you are in your super-relaxed state, picture yourself in a favorite nature setting, or today, if you prefer, try out something new, such as a genie or magic wand scenario.

Perhaps you would like to imagine tripping over a genie lamp while walking along the beach. It could be a beautiful day and it just keeps on getting better for you.  Or imagine finding a magic wand in an old trunk in the attic. You could daydream about being granted three wishes, ultimately placing you in a wonderfully, comfortable setting.

Again, imagine feeling your lungs fill with the beautiful, pure, clean oxygen provided by your wonderful, new environment and imagine you can feel energy wash over you as each breath you take makes you feel stronger and stronger.

Just spend time enjoying yourself in your favorite imaginary place, aware of each wonderful breath you take, as it becomes part of you, saturating every inch of you with goodness and strength. 

Each breath that comes into your lungs fills you with energizing strength and each breath that leaves, washes away any negative energy that may be left behind.

Use your imagination and have fun for a few minutes, and as you do, squeeze your middle finger together with your thumb. Keep applying gentle pressure for about 30 seconds as you imagine yourself completely content in your favorite setting. 

Enjoy the experience and then relax your thumb and finger and begin to become aware that you are completely smoke-free in this wonderful environment. But thats O.K. because today theres no room for craving - everything is perfect.  And smoke-free.

So whatever images you come up with, make sure everything now revolves around you as a happy non-smoker, wonderfully content and healthy.  Be sure all tension caused by smoking was left behind, as you picture yourself as a happy, non-smoker, in this beautiful setting. Feel good about yourself and where you are.

Keep daydreaming and if you like, this would even be an ideal time to fall asleep. Or just relax and enjoy yourself for a while longer before returning to reality.  This little, mini-holiday will be continued tomorrow.

This concludes todays seminar.